Conversion Rates, "you face a golden future".

David Ogilvy wusste es schon in den 80ern:

...und hätte an aktuellen Entwicklungen im Online Marketing wohl seine helle Freude gehabt:

"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

...starke Metaphern haben der Wahrheit noch nie geschadet:

"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

...und ein schöner Claim für alle Analytiker, Conversion Professionals und Landing Page Optimierer:

"Never stop testing, and your advertising will never stop improving"